Join Scott and Steve for Part 1 of This is Marketing by Seth Godin. This book is a master's degree in marketing. Why talk about it on a leadership podcast? Seth's thinking and view of the world transcend marketing. Here's a quote to illustrate:
It’s easier to make products and services for the customers you seek to serve than it is to find customers for your products and services.
Recorded live at Tattered Flag Brewery and Still Works in Middletown Pa.
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